Vive y Viva

George Rivera, left, with Studio West engineer Mark Kirchner

Local San Diego radio personality George Rivera was in Studio C earlier this week cutting voice tracks for 5 Gum's "Vive Tu Musica" campaign. Bravo Agency, located in Chicago, was responsible for writing and producing the spots and they were connected into the sessions via phone-patch so they could interact with George on direction. We connected via ISDN to Sound Slave, also located in Chicago, for the voice record as they were responsible for compiling the final radio and television edits. 

"The booth setup was pretty standard using a U87 and pop-filter on the front end, with the exception of a fairly heavy compression ratio on the Focusrite Red 7," reported session engineer Mark Kirchner.  "In order to get the entire script read in the 25 seconds allocated, George had to hit the mic pretty hard resulting in lots of plosives.  In all I think we did four individual sessions for the campaign.  George was a blast to work with and we're already looking forward to next summer's contest!"

Meanwhile, over in Studio A, Viva Brother were recording voice-over cuts for Slacker Radio.  They also performed a 3-song acoustic set to be included in their feature station on the internet radio service.  (Watch Viva Brother's performance on Jimmy Kimmel Live here!)